6+ Hour Perfumes, Lab-Tested
India's Performance-first perfume brand

Stop Buying 2-Hour Perfumes

Three colorful skincare bottles labeled 'VIBE', 'SLAY', and 'FLEX' on a white background.

Stop Buying 2-Hour Perfumes

Why The Bold Rose

The Perfume Industry is Broken. We Fixed It.

Built on the real feedback of 1,200+ Indian consumers

Problems

Solutions

  • The Bold Rose 6+ hour long-lasting perfumes

    The Hype Trap

    100s of new perfumes, but zero clarity. Brands sell fancy bottles and celebrity faces, not actual performance.
  • The Bold Rose 6+ hour long-lasting perfumes

    Poor Longevity

    Most perfumes never tell you how long they last. You find out only after you have paid.
  • The Bold Rose 6+ hour long-lasting perfumes

    The "Luxury" Tax

    You are overpaying for fancy packaging, celebrity ads and middlemen. The oil inside is often the smallest part of what you pay for.
  • Simplified Selection

    No confusion. 3 distinct, original blends engineered for 3 different lifestyles (Slay, Flex, Vibe)
  • Lab-Tested Longevity

    Tested by CCFT Laboratories on 12 fabrics. Still detectable at 24 hours on fabric (SLAY & VIBE on all 12, FLEX on 10).
  • Pay For Performance

    No branding tax. You pay for high-grade oils and longer-lasting performance, not fancy packaging.

The Perfume Industry is Broken. We Fixed It.

Built on the real feedback of 1,200+ Indian consumers

Problems

  • The Bold Rose 6+ hour long-lasting perfumes

    The Hype Trap

    100s of new perfumes, but zero clarity. Brands sell fancy bottles and celebrity faces, not actual performance.
  • The Bold Rose 6+ hour long-lasting perfumes

    Poor Longevity

    Most perfumes never tell you how long they last. You find out only after you have paid.
  • The Bold Rose 6+ hour long-lasting perfumes

    The "Luxury" Tax

    You are overpaying for fancy packaging, celebrity ads and middlemen. The oil inside is often the smallest part of what you pay for.

Solutions

  • Simplified Selection

    No confusion. 3 distinct, original blends engineered for 3 different lifestyles (Slay, Flex, Vibe)
  • Lab-Tested Longevity

    Tested by CCFT Laboratories on 12 fabrics. Still detectable at 24 hours on fabric (SLAY & VIBE on all 12, FLEX on 10).
  • Pay For Performance

    No branding tax. You pay for high-grade oils and longer-lasting performance, not fancy packaging.
The Bold Rose SLAY long-lasting perfume
The-Bold-Rose-Perfume-Flex-Vibe-Slay-Long-Lasting-main-banner-2.webp__PID:d233de0c-35ae-4d0c-87a5-dfb62cfd186a
The Bold Rose SLAY long-lasting perfume
The-Bold-Rose-Perfume-Flex-Vibe-Slay-Long-Lasting-main-banner-2.webp__PID:d233de0c-35ae-4d0c-87a5-dfb62cfd186a

Don’t take our word for it. Read the lab report.

💖 FLEX

💜 SLAY

💛 VIBE

The Bold Rose perfume

FLEX Lab Report Summary

CCFT report H1451B · July 2025
Fabric longevity: Detectable at 24 hours on 10 of 12 fabrics. Cotton and denim: detectable at 12 hours, not at 24.
Projection: 3.85 m at 1 min · 1.58 m at 1 hr · 1.20 m at 2 hrs
Opening intensity: Medium
Sillage (trail): 3 / 5
How it wears: Strong opening that settles but stays noticeable. At 2 hours it projects further than SLAY and VIBE.
Best for: Long days that run into evenings: brunch, dates, photoshoots, days out with friends.
Slay Lab Report for Centre for Cruelty-Free Testing with a purple border on a white background

SLAY Lab Report Summary

CCFT report H1451C · July 2025
Fabric longevity: Detectable at 24 hours on all 12 fabrics.
Projection: 1.30 m at 1 min · 1.10 m at 1 hr · 0.80 m at 2 hrs
Opening intensity: Medium
Sillage (trail): 3 / 5
How it wears: The softest and closest of the three. Noticed by people near you, never too loud.
Best for: Dates, dinners, evenings out and office days.
VIBE lab test report

VIBE Lab Report Summary

CCFT report H1451A · July 2025
Fabric longevity: Detectable at 24 hours on all 12 fabrics.
Projection: 4.80 m at 1 min · 2.30 m at 1 hr · 0.80 m at 2 hrs
Opening intensity: High
Sillage (trail): 4 / 5
How it wears: The boldest opening and strongest trail of the three. Noticed the moment you walk in. Indoors, 2 sprays are enough.
Best for: College, fests, parties, travel and busy days out.
Tested by CCFT Laboratories (ISO 9001:2015, GLP compliant), July 2025. Longevity was measured on 12 fabrics at 2, 4, 8, 12 and 24 hours. Projection was measured in a 3 × 3 × 10 m test tunnel. Intensity and sillage were rated by a perfumer. How long a scent lasts on skin depends on your skin and the weather.

Don’t take our word for it. Read the lab report.

💖 FLEX

💜 SLAY

💛 VIBE

The Bold Rose perfume

FLEX Lab Report Summary

CCFT report H1451B · July 2025
Fabric longevity: Detectable at 24 hours on 10 of 12 fabrics. Cotton and denim: detectable at 12 hours, not at 24.
Projection: 3.85 m at 1 min · 1.58 m at 1 hr · 1.20 m at 2 hrs
Opening intensity: Medium
Sillage (trail): 3 / 5
How it wears: Strong opening that settles but stays noticeable. At 2 hours it projects further than SLAY and VIBE.
Best for: Long days that run into evenings: brunch, dates, photoshoots, days out with friends.
Slay Lab Report for Centre for Cruelty-Free Testing with a purple border on a white background

SLAY Lab Report Summary

CCFT report H1451C · July 2025
Fabric longevity: Detectable at 24 hours on all 12 fabrics.
Projection: 1.30 m at 1 min · 1.10 m at 1 hr · 0.80 m at 2 hrs
Opening intensity: Medium
Sillage (trail): 3 / 5
How it wears: The softest and closest of the three. Noticed by people near you, never too loud.
Best for: Dates, dinners, evenings out and office days.
VIBE lab test report

VIBE Lab Report Summary

CCFT report H1451A · July 2025
Fabric longevity: Detectable at 24 hours on all 12 fabrics.
Projection: 4.80 m at 1 min · 2.30 m at 1 hr · 0.80 m at 2 hrs
Opening intensity: High
Sillage (trail): 4 / 5
How it wears: The boldest opening and strongest trail of the three. Noticed the moment you walk in. Indoors, 2 sprays are enough.
Best for: College, fests, parties, travel and busy days out.
Tested by CCFT Laboratories (ISO 9001:2015, GLP compliant), July 2025. Longevity was measured on 12 fabrics at 2, 4, 8, 12 and 24 hours. Projection was measured in a 3 × 3 × 10 m test tunnel. Intensity and sillage were rated by a perfumer. How long a scent lasts on skin depends on your skin and the weather.

Ready to find your signature scent?

Not sure yet? Try all 3 for ₹249 in our Discovery Pack, and get the ₹249 back on your favourite 60ml.

Ready to find your signature scent?

Not sure yet? Try all 3 for ₹249 in our Discovery Pack, and get the ₹249 back on your favourite 60ml.