Why Bold Rose — Mission, Values & Honest Perfume Science

Why The Bold Rose Exists ?

not just another perfume Brand !!!

Clarity-movement for girls who choose

Real over Hype . Truth over Trends . Quality over Claims . Confidence over Confusion

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Why The Bold Rose Exists ?

Because girls deserve clarity, not confusion

India's Clarity-driven perfume brand for girls who choose real performance

Shop Bold Rose

Bold Rose = Clarity. Confidence. Comfort.

Bold Rose = Clarity. Confidence. Comfort.

Do you face the same ?

As per 1 on 1 Survey of ~ 1200 Girl’s (offline)

Problems

Solutions

Too much CONFUSION 💬

So many perfumes, but no clarity on what actually suits your skin or routine.

Low LONGEVITY in real life ⏳

Most perfumes fade after 1–2 hours and don’t survive heat, travel or college days.

Good perfumes are OVERPRICED 💸

High-quality scents cost too much because brands charge for packaging & hype

Lack of Real Clarity for Young Girls

Nobody explains what suits you, how perfumes work on skin, or how to choose the right one.

and few more .........

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🌸 Simplified Categories
We made choosing simple with 3 clear lifestyles - Slay, Flex, Vibe
⏳ Lab-Tested Longevity
Ours are lab-tested in standard conditions ensuring real 6+ hour longevity
Student friendly pricing
We use 4X better oils for high-quality oils and real performance.
Simple Perfume Education
We explain what suits your skin, what lasts longer, and how to pick the right scent

Do you face the same problems while
buying perfumes…?

As per 1 on 1 Survey of ~ 1200 Girl’s (offline)

Too much Confusion

So many perfumes, but no clarity on what actually suits your skin or routine.

Low Longevity in real life

Most perfumes fade after 1–2 hours and don’t survive heat, travel or college days.

Good perfumes are Overpriced

High-quality scents cost too much because brands charge for packaging & hype

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No Real Guidance for Young Girls

Nobody explains what suits you, how perfumes work on skin, or how to choose the right one and few more .........

Our Solutions

Simplified Categories

We made choosing simple with 3 clear lifestyles -

Slay, Flex, Vibe

Lab-Tested Longevity

Ours are lab-tested in standard conditions ensuring real performance

Student friendly pricing

We use 4X better oils for high-quality and real performance but keep pricing student-friendly.

Perfume Science Explanation

We explain what suits your skin, what lasts longer, and how to pick the right scent and many more...

No Hype — Just Proof.

Our perfumes are tested for: Longevity ( Fabric + VOC), Projection, Fragrance Intensity & Sillage.

No Hype — Just Proof.

Our perfumes are tested for: Longevity ( Fabric + VOC), Projection, Fragrance Intensity & Sillage.

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Flex Report Summary

Longevity: 24 hours on most fabrics.

Exceptions: Cotton & Denim (light fade by 24 hrs)

Projection: Strong (up to 3.8 meters)

Intensity: Medium in the first minute.

Sillage: 3/5 trail

Best use for : Cute dates, Photoshoots, Brunch, Playful, fun mood, Girls’ day out

Slay Report Summary

Longevity: 24 hours on all fabrics.

Projection: Soft–medium (1.3 meters)

Intensity: Medium in the first minute.

Sillage: 3/5 trail

Best use for Parties: College fest, Night outs, First impressions,

When you want to stand out

Vibe Report Summary

Longevity: 24 hours on all fabrics.

Projection: Super strong (up to 4.8 meters)

Intensity: High intensity in the first minute.

Sillage: 4/5 trail

Best use for : Daily college, Daytime classes, Internships, Soft,

clean girl moods, Low-key hangouts

Every Bold Rose perfume is lab-tested for real performance before it reaches you

Flex Report Summary

Longevity: 24 hours on most fabrics.

Exceptions: Cotton & Denim (light fade by 24 hrs)

Projection: Strong (up to 3.8 meters)

Intensity: Medium in the first minute.

Sillage: 3/5 trail

Best use for : Cute dates, Photoshoots, Brunch, Playful, fun mood, Girls’ day out

Slay Report Summary

Longevity: 24 hours on all fabrics.

Projection: Soft–medium (1.3 meters)

Intensity: Medium in the first minute.

Sillage: 3/5 trail

Best use for Parties: College fest, Night outs, First impressions, When you want to stand out

Vibe Report Summary

Longevity: 24 hours on all fabrics.

Projection: Super strong (up to 4.8 meters)

Intensity: High intensity in the first minute.

Sillage: 4/5 trail

Best use for : Daily college, Daytime classes, Internships, Soft, clean girl moods, Low-key hangouts

Every Bold Rose perfume is lab-tested for real performance before it reaches you

THE BOLD ROSE CORE PHILOSOPHY

We’re not loud. We’re real. Calm, confident & clarity-driven. ✨

Data > Drama

Our perfumes are built from real 1-to-1 feedback from 1200 girls. Girls tried them → shared their pain points → we fixed them → and launched improved versions.

Science First, Feedback Always

We measure everything — longevity, projection, sillage , Voc meter test & intensity and real-time tests on different Surfaces. Science gives structure, your feedback gives direction.

Transparency 🔍✨

We believe clarity is beautiful.

So we share everything openly — the science, the testing and the real performance, exactly as it is. Just the truth you can trust.

Honest Pricing

We keep our pricing simple and honest.

If something costs more, it’s only because the oil quality and longevity are higher — not because of extra packaging or hype.

Made for All Girls

Designed for school & college girls genuine, trustworthy perfumes without confusion, hype, or exaggeration.

Continuous Improvement

We accept it — we’re a new brand and still evolving. Every batch, every 2nd version, every upgrade is MADE from real customer feedback.

We improve with you — not away from you.

THE BOLD ROSE CORE PHILOSOPHY

We’re not loud. We’re real. Calm, confident & clarity-driven. ✨

Data > Drama

Our perfumes are built from real 1-to-1 feedback from 1200 girls. Girls tried them → shared their pain points → we fixed them → and launched improved versions.

Science First, Feedback Always

We measure everything — longevity, projection, sillage , Voc meter test & intensity and real-time tests on different Surfaces. Science gives structure, your feedback gives direction.