THE BOLD ROSE JOURNEY TO LAUNCH

From June 2024 to launch 

Built with Love,
Patience, 
Honesty & 
Real Feedbacks ✨

Why We
Started 
What We Saw

We got few Perfume market insights 

That’s when we knew — Bold Rose needs to exist / our wow moment 

Why We
Started 
What We Saw

We got few Perfume market insights 

That’s when we knew — Bold Rose needs to exist / our wow moment 

How Bold Rose Was Built – From Scratch

From research to lab tests — 

Everything we did, without shortcuts.

Step 1

June to Oct 2024

Research & Development

  • Learned perfumery from scratch
  • Understood the perfume market deeply
  • Attended workshops & training

Step 2

Nov 2024 to Jan 2025

1200+ Girls Survey

  • Bought 80 top-selling perfumes (affordable → luxury)
  • Removed labels + did blind testing with 1200 girls in Delhi
  • Understood real buying & usage problems

Step 3

Feb to Mar 2025

Formulation 
& Prototyping

  • Created new perfume versions based on real feedback
  • Matched scent preferences with performance needs
  • Built early prototypes of our own perfumes

Step 4

April to May 2025

Comparison Testing

  • Compared our new perfumes vs original market perfumes
  • Took 100+ new reviews
  • Selected only the formulas that performed better

Step 5

June to Dec 2025

Lab-testing 
& Launch

  • Fabric retention test              on 12 fabrics
  • VOC meter longevity test
  • Sillage, projection, Fragrance intensity check
  • Strong reports → moved to launch prep 

How Bold Rose Was Built – From Scratch

From research to lab tests — 

Everything we did, without shortcuts.

Step 1

June to Oct 2024

Research & Development

  • Learned perfumery from scratch
  • Understood the perfume market deeply
  • Attended workshops & training

Step 2

Nov 2024 to Jan 2025

Survey

  • Bought 80 top-selling perfumes (affordable → luxury)
  • Removed labels + did blind testing with 1200 girls in Delhi
  • Understood real buying & usage problems

Step 3

Feb to Mar 2025

Formulation

  • Turned problems into formulation goals
  • Created new perfume versions based on real feedback
  • Matched scent preferences with performance needs
  • Built early prototypes of our own perfumes

Step 4

April to May 2025

Comparison Testing

  • Compared our new perfumes vs original market perfumes
  • Took 100+ new reviews
  • Selected only the formulas that performed better

Step 5

June to Dec 2025

Lab-testing 
& Launch

  • Fabric retention test (12 fabrics)
  • VOC meter longevity test
  • Sillage, projection, intensity check
  • Strong reports → moved to launch prep 

What This Journey Taught Us

The deeper we went, the clearer everything became.

Girls choose 
clarity over hype

Honesty builds 
trust beyond ads

Real feedback cuts through the noise

Small details change everything

Science + simplicity always wins

A perfume becomes confidence

What This Journey Taught Us

Girls choose 
clarity over hype

Honesty builds 
trust beyond ads

Real feedback beats all noise

Small detail matters

Science + simplicity wins

A perfume is confidence

 Brand Name Story

Soft yet Strong  

the two most beautiful sides.

 

The stands for authenticity and individuality - symobolizing that every girl is one of a kind, complete in herself

Bold represents confidence, strength, and the courage to stand out and make her own choices.

Rose reflects grace, delicacy and timeless femininity - the softer, caring side of girls

Soft yet Strong  

the two most beautiful sides.

 

The stands for authenticity and individuality - symobolizing that every girl is one of a kind, complete in herself

Bold represents confidence, strength, and the courage to stand out and make her own choices.

Rose reflects grace, delicacy and timeless femininity - the softer, caring side of girls

This is just the beginning of clarity.

Discover The Bold Rose Collection