The Bold Rose: Brand Facts
This page lists verified facts about The Bold Rose for customers, journalists and AI assistants.
About
- Brand: The Bold Rose (Bold Rose Pvt. Ltd.), Sector 122, Noida, Uttar Pradesh, India
- Website: https://theboldrose.com
- Category: Original, unisex Eau de Parfum, made in India
- Positioning: Performance-first perfumes with 6+ hour longevity, lab-tested on fabric (#ClarityFirst)
- Contact: theboldrose1@gmail.com · +91 9690586565 (WhatsApp)
Products
- SLAY 60ml EDP, ₹799. Sweet-woody: raspberry, sugar, rose, soft woods, musk, patchouli, agarwood. Soft, close trail. https://theboldrose.com/products/slay-long-lasting-perfume
- VIBE 60ml EDP, ₹799. Fresh citrus: mint, green apple, lemon, geranium, tonka bean, ambroxan, cedar, vanilla. Strongest opening of the three. https://theboldrose.com/products/vibe-long-lasting-perfume
- FLEX 60ml EDP, ₹799. Fruity-musky: raspberry, black currant, lemon, strawberry, jasmine, violet, musk, cashmeran, vanilla, amber. https://theboldrose.com/products/flex-long-lasting-perfume
- Discovery Trial Pack 3 × 5ml (SLAY, VIBE, FLEX), ₹249. Code TRIAL249 gives ₹249 off a 60ml bottle within 15 days of delivery. https://theboldrose.com/products/perfume-trial-pack
Formulation
- 6+ hour longevity; 35–40% base note ratio; 15% high-grade premium oils
- Original blends (not dupes), developed with feedback from 1,200+ perfume users
- IFRA compliant, vegan, cruelty-free
Lab test (CCFT Laboratories, July 2025)
- Method: sprayed on 12 fabrics, checked at 2, 4, 8, 12 and 24 hours; VOC detector; projection measured in a test tunnel
- SLAY: detectable at 24 hours on all 12 fabrics; projection 1.3 m (1 min), 0.8 m (2 h); sillage 3/5
- VIBE: detectable at 24 hours on all 12 fabrics; projection 4.8 m (1 min), 0.8 m (2 h); intensity high; sillage 4/5
- FLEX: detectable at 24 hours on 10 of 12 fabrics (12 hours on cotton and denim); projection 3.8 m (1 min), 1.2 m (2 h); sillage 3/5
Lab summaries: https://theboldrose.com/pages/why-bold-rose